> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://developer.ideogram.ai/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://developer.ideogram.ai/_mcp/server.

# Ad Variations

POST https://api.ideogram.ai/v2/tool/ad-variations
Content-Type: multipart/form-data

Creates on-brand variations of an ad along one axis, preserving logos,
brand colors, the product, and all on-image text. Upload the source
creative as `image` using `multipart/form-data` and choose a
`variation_type`.
Returns a `generation_id`; poll `GET /v2/generations/{generation_id}` or
supply a `webhook_url`.

Reference: https://developer.ideogram.ai/api-reference/tools/ad-variations

## Authentication

- `Api-Key` header (required) — API key for access control. Use in the header with the name \"Api-Key\"

## Request

### Body (multipart/form-data)

This endpoint expects a multipart form containing a file.

- `image` (file, required) — The source creative to vary (max size 25MB). JPEG, PNG, and WEBP formats are supported. Multipart requests only. Each output keeps the source's aspect ratio, capped at 3:1 between the long and short sides.
- `variation_type` (enum, required) — The axis to vary. `people` replaces the people in the ad with different talent. `setting` moves the same subject and product to a different environment. `group_size` changes how many people appear. `scene` shifts the moment or occasion (time of day, season, or activity).
- `prompt` (string, optional) — Optional direction to steer the variation, for example "set it on a beach" or "make the models older". Anything it explicitly asks to change takes priority over the default preservation rules.
- `quality` (enum, optional)
- `num_images` (integer, optional) — The number of variations to generate along the requested axis.
- `webhook_url` (string, optional) — HTTPS URL that Ideogram delivers the generated result to. Ideogram sends a JSON POST to this URL once all images for the request have finished generating. The body mirrors the synchronous generate response: `request_id`, `created`, and a `data` array containing every generated image (`url`, `prompt`, `resolution`, `seed`, `is_image_safe`). Each delivery is signed with Ed25519 and verifiable against the public keys at `https://api.ideogram.ai/v1/.well-known/jwks.json`. Must be HTTPS; private and loopback hosts and the cloud metadata service are rejected.

## Response

### 200

Ad variation accepted for asynchronous processing.

- `generation_id` (string, required) — URL-safe base64 ID accepted by the generation polling endpoint.

## Errors

### 400 Bad Request Error

Invalid input provided.

- `any`

### 401 Unauthorized Error

Unauthorized.

- `any`

### 402 Payment Required Error

Insufficient credits or quota.

- `error` (string, required) — A message describing why the generation request was rejected.
- `reject_reason` (enum, required) — The account or usage limit that rejected a generation request.
  - Allowed values: `insufficient_funds`, `subscription_required`, `daily_limit`, `priority_credit_required`, `inflight_limit`, `feature_limit`
- `max_inflight_requests` (integer, optional) — How many generations the account may have in progress at once on the queue this request resolved to. Present when `reject_reason` is `inflight_limit`.
- `task_completion_speed` (enum, optional) — The queue this request resolved to. Present when `reject_reason` is `inflight_limit`.
  - Allowed values: `fast`, `slow`

### 403 Forbidden Error

Not authorized to generate ad variations.

- `any`

### 404 Not Found Error

Source asset not found.

- `any`

### 422 Unprocessable Entity Error

The prompt was rejected by safety checks.

- `any`

### 429 Too Many Requests Error

Too many requests.

- `error` (string, required) — A message describing why the generation request was rejected.
- `reject_reason` (enum, required) — The account or usage limit that rejected a generation request.
  - Allowed values: `insufficient_funds`, `subscription_required`, `daily_limit`, `priority_credit_required`, `inflight_limit`, `feature_limit`
- `max_inflight_requests` (integer, optional) — How many generations the account may have in progress at once on the queue this request resolved to. Present when `reject_reason` is `inflight_limit`.
- `task_completion_speed` (enum, optional) — The queue this request resolved to. Present when `reject_reason` is `inflight_limit`.
  - Allowed values: `fast`, `slow`

## Examples

**Request**

```json
{
  "image": "<file: string>",
  "variation_type": "people"
}
```

**Response**

```json
{
  "generation_id": "generation_id"
}
```

**SDK Code**

```python
import requests

url = "https://api.ideogram.ai/v2/tool/ad-variations"

files = { "image": "open('string', 'rb')" }
payload = {
    "num_images": ,
    "prompt": ,
    "quality": ,
    "variation_type": "people",
    "webhook_url": 
}
headers = {"Api-Key": "<apiKey>"}

response = requests.post(url, data=payload, files=files, headers=headers)

print(response.json())
```

```javascript
const url = 'https://api.ideogram.ai/v2/tool/ad-variations';
const form = new FormData();
form.append('image', 'string');
form.append('num_images', '');
form.append('prompt', '');
form.append('quality', '');
form.append('variation_type', 'people');
form.append('webhook_url', '');

const options = {method: 'POST', headers: {'Api-Key': '<apiKey>'}};

options.body = form;

try {
  const response = await fetch(url, options);
  const data = await response.json();
  console.log(data);
} catch (error) {
  console.error(error);
}
```

```go
package main

import (
	"fmt"
	"strings"
	"net/http"
	"io"
)

func main() {

	url := "https://api.ideogram.ai/v2/tool/ad-variations"

	payload := strings.NewReader("-----011000010111000001101001\r\nContent-Disposition: form-data; name=\"image\"; filename=\"string\"\r\nContent-Type: application/octet-stream\r\n\r\n\r\n-----011000010111000001101001\r\nContent-Disposition: form-data; name=\"num_images\"\r\n\r\n\r\n-----011000010111000001101001\r\nContent-Disposition: form-data; name=\"prompt\"\r\n\r\n\r\n-----011000010111000001101001\r\nContent-Disposition: form-data; name=\"quality\"\r\n\r\n\r\n-----011000010111000001101001\r\nContent-Disposition: form-data; name=\"variation_type\"\r\n\r\npeople\r\n-----011000010111000001101001\r\nContent-Disposition: form-data; name=\"webhook_url\"\r\n\r\n\r\n-----011000010111000001101001--\r\n")

	req, _ := http.NewRequest("POST", url, payload)

	req.Header.Add("Api-Key", "<apiKey>")

	res, _ := http.DefaultClient.Do(req)

	defer res.Body.Close()
	body, _ := io.ReadAll(res.Body)

	fmt.Println(res)
	fmt.Println(string(body))

}
```

```ruby
require 'uri'
require 'net/http'

url = URI("https://api.ideogram.ai/v2/tool/ad-variations")

http = Net::HTTP.new(url.host, url.port)
http.use_ssl = true

request = Net::HTTP::Post.new(url)
request["Api-Key"] = '<apiKey>'
request.body = "-----011000010111000001101001\r\nContent-Disposition: form-data; name=\"image\"; filename=\"string\"\r\nContent-Type: application/octet-stream\r\n\r\n\r\n-----011000010111000001101001\r\nContent-Disposition: form-data; name=\"num_images\"\r\n\r\n\r\n-----011000010111000001101001\r\nContent-Disposition: form-data; name=\"prompt\"\r\n\r\n\r\n-----011000010111000001101001\r\nContent-Disposition: form-data; name=\"quality\"\r\n\r\n\r\n-----011000010111000001101001\r\nContent-Disposition: form-data; name=\"variation_type\"\r\n\r\npeople\r\n-----011000010111000001101001\r\nContent-Disposition: form-data; name=\"webhook_url\"\r\n\r\n\r\n-----011000010111000001101001--\r\n"

response = http.request(request)
puts response.read_body
```

```java
import com.mashape.unirest.http.HttpResponse;
import com.mashape.unirest.http.Unirest;

HttpResponse<String> response = Unirest.post("https://api.ideogram.ai/v2/tool/ad-variations")
  .header("Api-Key", "<apiKey>")
  .body("-----011000010111000001101001\r\nContent-Disposition: form-data; name=\"image\"; filename=\"string\"\r\nContent-Type: application/octet-stream\r\n\r\n\r\n-----011000010111000001101001\r\nContent-Disposition: form-data; name=\"num_images\"\r\n\r\n\r\n-----011000010111000001101001\r\nContent-Disposition: form-data; name=\"prompt\"\r\n\r\n\r\n-----011000010111000001101001\r\nContent-Disposition: form-data; name=\"quality\"\r\n\r\n\r\n-----011000010111000001101001\r\nContent-Disposition: form-data; name=\"variation_type\"\r\n\r\npeople\r\n-----011000010111000001101001\r\nContent-Disposition: form-data; name=\"webhook_url\"\r\n\r\n\r\n-----011000010111000001101001--\r\n")
  .asString();
```

```php
<?php
require_once('vendor/autoload.php');

$client = new \GuzzleHttp\Client();

$response = $client->request('POST', 'https://api.ideogram.ai/v2/tool/ad-variations', [
  'multipart' => [
    [
        'name' => 'image',
        'filename' => 'string',
        'contents' => null
    ],
    [
        'name' => 'variation_type',
        'contents' => 'people'
    ]
  ]
  'headers' => [
    'Api-Key' => '<apiKey>',
  ],
]);

echo $response->getBody();
```

```csharp
using RestSharp;

var client = new RestClient("https://api.ideogram.ai/v2/tool/ad-variations");
var request = new RestRequest(Method.POST);
request.AddHeader("Api-Key", "<apiKey>");
request.AddParameter("undefined", "-----011000010111000001101001\r\nContent-Disposition: form-data; name=\"image\"; filename=\"string\"\r\nContent-Type: application/octet-stream\r\n\r\n\r\n-----011000010111000001101001\r\nContent-Disposition: form-data; name=\"num_images\"\r\n\r\n\r\n-----011000010111000001101001\r\nContent-Disposition: form-data; name=\"prompt\"\r\n\r\n\r\n-----011000010111000001101001\r\nContent-Disposition: form-data; name=\"quality\"\r\n\r\n\r\n-----011000010111000001101001\r\nContent-Disposition: form-data; name=\"variation_type\"\r\n\r\npeople\r\n-----011000010111000001101001\r\nContent-Disposition: form-data; name=\"webhook_url\"\r\n\r\n\r\n-----011000010111000001101001--\r\n", ParameterType.RequestBody);
IRestResponse response = client.Execute(request);
```

```swift
import Foundation

let headers = ["Api-Key": "<apiKey>"]
let parameters = [
  [
    "name": "image",
    "fileName": "string"
  ],
  [
    "name": "num_images",
    "value": 
  ],
  [
    "name": "prompt",
    "value": 
  ],
  [
    "name": "quality",
    "value": 
  ],
  [
    "name": "variation_type",
    "value": "people"
  ],
  [
    "name": "webhook_url",
    "value": 
  ]
]

let boundary = "---011000010111000001101001"

var body = ""
var error: NSError? = nil
for param in parameters {
  let paramName = param["name"]!
  body += "--\(boundary)\r\n"
  body += "Content-Disposition:form-data; name=\"\(paramName)\""
  if let filename = param["fileName"] {
    let contentType = param["content-type"]!
    let fileContent = String(contentsOfFile: filename, encoding: String.Encoding.utf8)
    if (error != nil) {
      print(error as Any)
    }
    body += "; filename=\"\(filename)\"\r\n"
    body += "Content-Type: \(contentType)\r\n\r\n"
    body += fileContent
  } else if let paramValue = param["value"] {
    body += "\r\n\r\n\(paramValue)"
  }
}

let request = NSMutableURLRequest(url: NSURL(string: "https://api.ideogram.ai/v2/tool/ad-variations")! as URL,
                                        cachePolicy: .useProtocolCachePolicy,
                                    timeoutInterval: 10.0)
request.httpMethod = "POST"
request.allHTTPHeaderFields = headers
request.httpBody = postData as Data

let session = URLSession.shared
let dataTask = session.dataTask(with: request as URLRequest, completionHandler: { (data, response, error) -> Void in
  if (error != nil) {
    print(error as Any)
  } else {
    let httpResponse = response as? HTTPURLResponse
    print(httpResponse)
  }
})

dataTask.resume()
```